#empoweryourself

Summer is an emotion

Fashion is once again showing what it can do this coming summer - express feelings & trends.
After a long period of uncertainty and volatility, there is a growing longing for joy and exuberance - but in moderation and modesty, as we have learned in the recent past.

Joyful frugality - reminds us of the finite nature of resources, but at the same time brings us back to the joy of what we have. This affects our colour themes and choice of materials: Strong colours like sunny yellow, bright green, pink and orange stand for joie de vivre and also for the fun of showing yourself in them.

Dopamin Dressing – colours are closely linked to emotions and we implement these colours with a dopamine effect in technical jerseys as well as in flowing materials with structures. Prints captivate with unusual colour combinations such as orange with purple, green with blue or pink with green. Intense multicolours also play an important role.

Bold colours – brave colours - come in rather sporty but also emphatically feminine silhouettes. The slightly dressed look is reinterpreted by these colours. Our popular jog styles in technical jerseys also come in new straight leg styles.

On the other hand, beautiful, natural colours such as warm yellows, muted orange, light natural tones and different shades of brown and green are also becoming important. They are based on the colours of nature and its fruits. We have implemented this colour scheme in cotton, linen blends and in prints on super-light cotton. The silhouettes here are rather relaxed. Tapered pleats - or wide, long trousers are the favourites. This is matched by the new handcrafted accessories, in which we show our appreciation for nature.